The THC% Myth

The best evidence we have says the single strongest predictor of a good session isn't the number on the label — it's whether you like the way it smells.

The headline THC number is the easiest thing on a label to inflate — total cannabinoid content is harder to game, and it tells you more, though it still bows to the nose.

The single number on the label is the most oversold — and most gamed — figure in cannabis. Here's what actually predicts a good high.

The Certificate of Analysis is the only part of the package that can't market to you — here's how to read it, and why the big number on the front is the least trustworthy thing on it.